The Fitness Generation

The Fitness Generation leads the way in understanding the importance in promoting healthy living by providing global brands and exceptional products that make a difference to people's health and fitness. We are a sporting goods store in Melbourne and are proudly Australian owned with a national footprint and since 1982 the Fitness Generation has partnered with outstanding world renowned global brands including Nautilus, TRUE Fitness, Stairmaster, Schwinn, Expresso, Indo-Row, Concept2, ZIG ZAG Wireless Dance Mat system and mostly recently the PowerMax Fitness and RealXGear Cooling products. In 2009, we launched Healthstream, our own range of cardio and strength equipment. In 2013 we launched Reebok and adidas fitness accessory and strength equipment ranges exclusively into Rebel and Amart Sports stores. Our customers come first and are the most crucial part of our business. With our national sales and support services we are able to assist each customer with any request which enables them to achieve their goals. Our international brands: TRUE Fitness Nautilus Stairmaster Expresso Schwinn Fitness IndoRow Adidas Reebok ZigZag PowerMax Fitness RealXGear Healthstream The Healthstream commercial cardio and strength range was launched in 2009, providing an affordable alternative to our global brands. We market and distribute premium and reliable health and fitness exercise product solutions via the commercial, retail and corporate channels. #sportinggoodsstore #melbourne