Potentiate

Potentiate (www.potentiateglobal.com) launched in Australia and Japan on 11 October 2010. Potentiate has grown from a strong background in market research, analysis software and research sample provision. Potentiate is a data intelligence company that combines next generation technology with fresh thinking. We partner with clients to create data driven services, platforms and tools designed to transform. Service categories include: • The creation of actionable data for market research and consultancy services • An innovative approach to Customer Experience Management which has helped clients grow customer value and drive a culture of continuous improvement; • Next generation technology to create smart communication, planning and reporting tools to improve business efficiency and empower stakeholders. • Driving business performance through tools which allow active and efficient sharing of data in organisations in a way which engages teams. Specialties Data collection tools and management, data visualisation and integration, customer experience management, automated reporting, digital profiling and passive online behavioural tracking, online research services, RDD telephone sample, digital fraud detection, analytical tools and full service market research consultancy. Create Actionable Data If you are looking for ways to make data more immediate, accessible and valuable to really drive actionable insights, Potentiate has the next generation technology, skills and thinking to support this. Grow Customer Value In a highly connected world it is vital to engage customers constantly and drive a culture of continuous improvement. Potentiate offers a proven approach to help achieve new benchmarks in customer satisfaction. Increase Transparency & Accountability Incorporating new digital data into smart communication planning and reporting tools can improve online value and relationships between agencies and advertisers. Potentiate brings this data together in engaging formats. Drive Performance Getting your teams fully engaged and working together on strategies helps drive growth. Actively sharing critical data is key. Potentiate creates new systems to optimise data delivery and operational efficiency.