Easy Drink Easy Go Australia

In 1983, our founder of Ta Chung Ho Holdings, Mr Liu Chen Shih has shown his determination and courage of his never-say-never spirit in early struggling childhood whereby he came to Taipei from his traditional hometown in Chia Yi, Taiwan to start his business. During his early days in the business, he is adamant in the four principles of [Use pure material, maintain the quality, service with enthusiasm, pricing reasonably], and therefore he has succeeded in securing the trust of many customers within a few years. After starting business for nearly 30 years, his business has become a large raw material supplier in North Taiwan, and securing the trust of many customers within a few years furthermore leading a few thousand people to achieve the dream of [becoming own boss], however he has been always encouraging and reminding all staff on the principle of [professional, creative, sincere, making great effort]; therefore besides requesting all staff to fulfil customers’ satisfaction, also improving on fulfilling customers’ sentimental level. Ta Chung Ho Holding has many decades of recollection of beverage market intelligence and sensitivity with regarding to bubble tea, pearl milk tea etc. , and follows the trend of consumer spending to crave for continuous improvement. The belief of all staff unite as one will determine the company on the destiny to be the well-known leading corporation in Taiwan beverage raw material suppler fraternity for bubble tea , pearl milk tea etc. Currently the business territory of Ta Chung Ho Holdings is not only providing pre-booked small class style method of teaching beverage making skills, also is engaging service of other suppliers’ production and establishing product research and development department to safeguard the product quality for its customers. In sales aspect, products of Ta Chung Ho Holdings are sold not only in Taiwan territories for nearly 30 years but also went through export experience for 20 years to countries such as China, Hong Kong, USA, India, Vietnam, Australia, Paris, Switzerland, Philippines, Chile, Singapore, Canada, New Zealand, Ukraine, Malaysia etc. with long-term cooperation customers. It also undertakes contract manufacturing or raw material supply for overseas hypermarkets and restaurants. Owing to its strong comparative advantages on stable product sourcing and ability of maintaining lower prices, it has ventured into bubble tea franchising business in few years ago, and thus expend its business territory to overseas in 2007. It set up the first innovative [EASY DRINK EASY GO] tea beverages franchise in Mong Kok Hong Kong which has become the first Taiwanese original on-the –spot bubble tea drink making, and it has used Taiwanese business model and concept that achieve enormous success story for Hong Kong pearl milk tea business within 5 years in which has driven the fashionable pearl milk tea trend in Hong Kong. During its business operation, every publication media are striving to report its success story and the customer crowd has become a phenomenon, thus it has finally create so called [legendary 2800 cups hot sales in a single day]. In view of the hospitality and service-friendly of headquarter management centre in Hong Kong, it has established [Sun Tai Fung Food International Limited] devoted to the management and development of its brand. Taking on its objective for [Enjoy Life, Food & Drink in Taiwan], it has vision to expand to other continent and states with the aim to bring Taiwanese food and drink to the international arena. However, with the ever changes of environment and the heavy competition among beverage market brands, it need to continue business in which it has undertaken every steps in research and evaluation to select appointment of quality branch stores under new planning of expansion. In this manner, it has launched [EASY DRINK EASY GO] exquisite composite style tea drink franchise, and has strengthen the product differentiation advantage as well as transfer the complete skills to franchisees and also business operating guidance. Composite style tea drink franchise business model has become the business management style of 20th century food and beverage business operators, this kind of business operation stresses on the [diversified] food and beverage to provide customers with more options; and on the [franchise chain] concept to acquire recognition of public society through its professionalism image. The consumers receive the concept of [convenience] while spending and thus this business model can satisfy customers’ eagerness and demand at one go. At the moment, the company progress has been even rampant; it has made tireless effort to expand the franchise system under all-time readiness to recruit ambitious entrepreneurs from each corner into the system so as to build mutually beneficial food and beverage business master plan!