Beasley Cycles

J. Beasley Cycles have been building, servicing and selling bicycles since 1919. J.J. Beasley Snr learned the bicycle building trade and opened the first shop in Richmond. In 1930 J.J. Beasley saw the advantages and better opportunities in the Western suburbs and moved the family and the business to 127, Buckley Street, Footscray, where it is still owned and operated by the third generation of Beasley's, John and Vicki. J.J. Beasley Snr was a colourful character, known to many across the Western district of Victoria, where he not only raced the bike carnivals but also was a strong runner and boxer. J.J. was a world record holder for the 100 miles set in the Melbourne to Warrnambool road race. John Raymond Beasley took over the family business in 1961, having been successful on the cycling scene for many years. J.R. won the Australian Road Championship in 1951, started in the Tour de France in 1952 and 1955, Australian 150 mile World Championship in Warnnambool and placed in two world road championships. J.R. was touted as a future world champion in 1952, however health and finance impediments meant a permanent return to Australia. The bike shop being his home and playground until the age of 13, John J Beasley, had the cycling bug planted early. John's strong event was the Madison, and he was a triumphant criterium come road sprinter. John's passion for coaching has seen him coach some prodigious talent. Vicki Beasley was also prosperous, winning South Australian road titles and South Australian Cyclist of the year. The Beasley family fame in the cycling fraternity is legendary. The images throughout the store are testaments to the life and vigour of cycling that abound in this family and the history held within its walls.